The following trainings have been developed between AAPR and various partners
to offer industry-specific guidance to the airlines:
Since travelers with disabilities spend money to fly but have identified
obstacles when they do, AAPR and the
Solutions Marketing
Group (SMG) has formed a partnership to support US-based air carriers
with meeting the unique requirements of these markets. With many of the needs
of mature travelers and those with disabilities being similar, AAPR and SMG
assist airlines so they move beyond compliance of the Air Carrier Access
Act to proactively serve the these segments.
With our team, not only will air carriers acquire and retain new customers,
but they will also impact their bottom-line. And, the research shows that
when companies meet the needs of these segments they will become lifelong
customers.
With deep expertise in marketing and advocating for passengers with disabilities,
we move clients from concept and compliance, to new customers by offering:
-
Strategic Direction: Development and implementation of client’s
strategies to travelers.
-
Marketing and Communications: We position clients to leverage their
resources and corporate commitment to stand out from the other carriers and
say to people with disabilities and mature travelers, “We know what
you need and we can give it to you!”
-
Customer Service Training: A hallmark of marketing to this segment
is providing over-the-top customer service. We examine every client interaction
to ensure to maximize the customer experience, provide ease of access and
use, and ensure that the practical and physical needs are provided to travelers.
-
Customer Relationship Management: We build programs to establish loyalty,
advance the relationship and building a sense of community, participation
and affinity.
AAPR and SMG help clients tapped this untapped market segment by strategically
and proactively targeting them. To learn more, please email AAPR at
info@flyfriendlyskies.com. |
